Marketing &
Sales
BusinessOptimus Consulting specializes in enhancing marketing and sales strategies to foster profitable growth for companies. We achieve this by synthesizing insights from your customers, market trends, business landscapes, and internal operations. Subsequently, we analyze the economic impact of these insights and benchmark them against successful practices from other organizations.
Collaborating closely with management, we implement changes within the organization’s practices and processes. The outcome is a distinctive, value-driven commercial strategy tailored specifically to your business, encompassing individual products, programs, and customer segments.
Brand Strategy
We fuel focus, Focus fuels growth. As industries shift and the global economy grows, the most successful brands will continually assess their effectiveness and iterate in response. Companies that rest on their laurels get surpassed by organizations with an openness to innovation and an eye for differentiation. Industries, services, and products change constantly, but the most effective brands are immutable. Even if your output shifts, your brand doesn’t have to. Our brand consulting experts help you bring a new sense of purpose to every element of your strategy—to your choices in offerings, to the customer experiences you design, and to the way you approach the array of sales channels that are available today.
Channel Strategy
The tools, data, and analytics that direct activity are constantly evolving—and your channel strategy must evolve as well. For every product, there’s a delivery pipeline — often more than one. Consumer product manufacturers might rely on warehouse shipments, direct store delivery or direct-to-consumer models. All this complexity can leave executives wondering which channels to prioritize. Each channel has its pros and cons, depending on the target consumers and their cost to serve. we work with you to identify customer segments and the channels they use in the customer journey, evaluate the economics of communicating and selling through each channel, create the mix of products, services, pricing and promotions that appeals to each channel and coordinate channels to provide a seamless customer experience.
Go-to-Market & Commercial Organization
We’ll help you synthesize customer and future competitor insights, shape the target product profile and value proposition, and develop differentiated products that can drive value in the future market landscape. We’ll help you maximize your launch success by prioritizing efforts toward the most viable customers, aligning your customer-facing efforts, and understanding what level of investment you need to make—and where—to achieve your launch goals. We combine strategic, marketing and operational expertise to create go-to-market plans that deliver superior results.
Sales Force Effectiveness
We are focused on delivering high-impact sales solutions for growing organizations. Our mission is to build sales engines with sophisticated tech stacks fueled by buyer intent data and in-depth market research. Our industry-spanning sales consultants immerse themselves in your entire organization to create an interdepartmental sales force effectiveness strategy. Our goal is to build and implement sales systems that materially increase the valuation of your company.
Customer Experience
Customer experience is critical to loyalty, and many executives miss the mark. Consumers today are thinking much more about the choices they have, and they choose to do business with brands whose values align with them. We combine decades of CX leadership with cutting-edge tools, technologies and capabilities, integrated team that can support every facet of your CX strategy. We combine data and customer insight to help you create a world-class customer experience at every stage of the customer journey, from acquisition and development through commitment and retention.
Growth and Marketing Strategy
Helping clients grow faster than the market. We help leaders realize meaningful growth transformations so that companies can deliver substantial value today and tomorrow. Our services center on three types of customer and marketing transformations: growth and marketing transformation, marketing analytics and operations transformation, and customer experience and service transformation.