Consumer
Products
Consumer products companies offer a wide range of products and vary greatly in size and type. The complexity of these businesses, which may include several brands or divisions, different target audiences, locations, and distribution methods, often makes strategic decision-making difficult.
BusinessOptimus consulting uses extensive industry knowledge, data-driven insights, and advanced analytics to find solutions to complicated problems. This helps management teams gain confidence and make informed strategic decisions.
Alcoholic Beverages
Recent market shifts have significantly changed what consumers drink and why. Understanding this evolution and its future implications is essential for retailers and manufacturers who want to win their share of sip. We provide beverage and alcohol brands and retailers expansive point-of-sale (POS) data assets and wet/dry enhanced projection methodology.
Apparel
To help brands and retailers win in this competitive market, we provide the most complete global view of the apparel industry based on best-in-class point-of-sale and consumer data. We also offer forecasting, segmentation, price and promotion evaluation, and more. Our industry analysts push you beyond these unmatched data assets to inspire actions and unlock growth.
Beauty & Personal Care
The beauty market is increasingly being shaped by channel shifts and a whole host of indie brands. In a world with rapidly changing products and distribution models, it’s critical for brands and retailers to know what is selling, where, why, and for how much.
Food & Beverage
No one knows more about how people eat and drink than BusinessOptimus. For years, we’ve been the definitive source of omnichannel information on food and beverage consumption, both in home and away. Consumer buying behavior in the center store and frozen foods is more complex than ever. CPG manufacturers and retailers need the latest insights to win now and in the future. We can help you make confident decisions with the most accurate insights available.
Food Services
The supply chain is evolving, consumer needs and tastes are changing, the channels offering foodservice are plentiful, and technology is enabling convenience and service at the speed of light. Whether you’re a foodservice distributor, manufacturer, or operator, staying on top of the latest restaurant industry trends can be a challenge — but that’s where we come in. We’ve been tracking every aspect of the industry from sizing gaps and opportunities, to assessing your market share, to determining what operators actually buy and tracking consumer purchasing trends over time.
Health & Wellness
Consumers are continually expanding their definition of health and wellness. Today, consumers have wellness goals, from sleep and mental health, to physical exercise and nutrition. It’s critical to know how consumers are connecting with brands and retailers, the types of products they’re interested in, and how they’re defining the value of the products they seek.
Pet
We give brands and retailers a comprehensive view of the pet care market so you can quickly understand growth opportunities. It is the roadmap manufacturers and retailers use to navigate trends and shopper behavior and develop products and assortment that meet changing consumer expectations.